Your Website Is Committing Conversion Crimes with Sahil Patel

Episode notes

Why do so many B2B homepages look identical? Why does showing your product add 19% to conversion rates, and why is almost nobody doing it? And what does getting people to show up to a dinner have in common with getting people to click your CTA? Sahil Patel , founder of Spiralyze and host of CRO Crimes , makes the case that brand and conversion aren't opposites - they're flip sides of the same coin. He walks through the most common, most fixable mistakes B2B marketers make on their websites, why animation almost always cannibalizes your primary CTA, and the dead-simple one-second test that can settle a homepage debate faster than any internal deck. Sahil also shares what he learned building Above the Fold, his first conference, including why you should draft off five other people's events before you ever try to throw your own. Jump into the action: (00:00) AI-powered on everything?

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