GTM News Desk · 2026-07-28 · 55 min
Seth Godin asked Google's own AI what happened to the open web over the last decade. The answer named three phases, starting with the death of Google Reader in 2013. Ross Simmonds , founder of Foundation and the person who was telling B2B brands to get on Reddit back in 2016, joins Mark and Natalie to discuss what that admission actually means for marketers. Ross walks through why he bet on Reddit and Quora years before anyone else cared, how a fantasy football blog in college turned into a content marketing company, and why he thinks YouTube is the next channel everyone is sleeping on. The conversation also covers the difference between commodity and non-commodity content, why volume plays on programmatic SEO are a fast track to getting deindexed, and how to reverse-engineer what a community actually wants before you post to it.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
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How a Single Case Study Page Landed 10k Startup SignupsMarketing for Startups with Fexingo · on B2B marketing
Why Your Marketing Automation Ignores Customer Lifetime Value DataThe Marketing Operator Podcast with Fexingo · on B2B marketingThe Go-to-Market Operating Model Built for Scale with Greg Leach77 / 100Why Onboarding at an AI-Native Company Broke Her Definition of Fast with Lindsay O'Brien
The Difference Between a Partner Program and an Ecosystem with Bryn JonesYour Website Is Committing Conversion Crimes with Sahil PatelThe Onboarding Framework That Still Works in the Age of AI with Ramli John