The Reddit Guy Was Right, Now He's Betting on YouTube with Ross Simmonds

Episode notes

Seth Godin asked Google's own AI what happened to the open web over the last decade. The answer named three phases, starting with the death of Google Reader in 2013. Ross Simmonds , founder of Foundation and the person who was telling B2B brands to get on Reddit back in 2016, joins Mark and Natalie to discuss what that admission actually means for marketers. Ross walks through why he bet on Reddit and Quora years before anyone else cared, how a fantasy football blog in college turned into a content marketing company, and why he thinks YouTube is the next channel everyone is sleeping on. The conversation also covers the difference between commodity and non-commodity content, why volume plays on programmatic SEO are a fast track to getting deindexed, and how to reverse-engineer what a community actually wants before you post to it.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Win the AI Answer, Not Just the Citations with Tim Sanders, Chief Innovation Officer at G2 - Ep 85The Transaction · on go-to-market100 / 100
• How G2's SVP of GTM Strategy evaluates sales comp plans, scales teams & runs M&AThe Sales Compensation Show · on GTM strategy86 / 100
• Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
• Ep. 198 Bobby Varma, Chief Executive Officer of Princeton Identity | Data Center Go-to-Market PodcastData Center Go-to-Market Podcast · on go-to-market62 / 100
• #191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at AscendionFinite By Clarity · on B2B marketing60 / 100
• How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on B2B marketing57 / 100

• The Go-to-Market Operating Model Built for Scale with Greg Leach77 / 100
• Why Onboarding at an AI-Native Company Broke Her Definition of Fast with Lindsay O'Brien
• The Difference Between a Partner Program and an Ecosystem with Bryn Jones
• Your Website Is Committing Conversion Crimes with Sahil Patel
• The Onboarding Framework That Still Works in the Age of AI with Ramli John