The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/RevOps/GTM News Desk
GTM News Desk artwork

The Onboarding Framework That Still Works in the Age of AI with Ramli John

GTM News Desk · 2026-05-19 · 54 min

0:00--:--

Topics in this episode

Marketing strategyB2B marketingGTM strategygo-to-marketb2b leaders

Episode notes

What happens when you skip the "why" and go straight to the build? What does AI fatigue actually feel like from inside a product team? And why does the best user onboarding still start with a human conversation, not a vibe-coded prototype? Ramli John , founder of DelightPath and author of Eureka, pushes back on the ship-it-and-see mindset sweeping through B2B. He explains why reducing time-to-value too aggressively can wreck week-one retention, how friction is actually necessary for learning, and why the teams winning with AI right now are the ones going deep on one thing, not wide on twenty. Ramli also shares a first look at his upcoming book, Delightful Intelligence, and why the principles behind great onboarding haven't changed just because there's a chat box on the screen.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Win the AI Answer, Not Just the Citations with Tim Sanders, Chief Innovation Officer at G2 - Ep 85The Transaction · on go-to-market100 / 100
  • How G2's SVP of GTM Strategy evaluates sales comp plans, scales teams & runs M&AThe Sales Compensation Show · on GTM strategy86 / 100
  • Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
  • Ep. 198 Bobby Varma, Chief Executive Officer of Princeton Identity | Data Center Go-to-Market PodcastData Center Go-to-Market Podcast · on go-to-market62 / 100
  • #191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at AscendionFinite By Clarity · on B2B marketing60 / 100
  • How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on B2B marketing57 / 100

More from GTM News Desk

All episodes →
  • The Go-to-Market Operating Model Built for Scale with Greg Leach77 / 100
  • Why Onboarding at an AI-Native Company Broke Her Definition of Fast with Lindsay O'Brien
  • The Reddit Guy Was Right, Now He's Betting on YouTube with Ross Simmonds
  • The Difference Between a Partner Program and an Ecosystem with Bryn Jones
  • Your Website Is Committing Conversion Crimes with Sahil Patel
Explore the best B2B RevOps podcasts →
All GTM News Desk episodes →