GTM News Desk · 2026-03-17 · 46 min
How do you create B2B content that actually drives results across markets and teams? How can AI speed up content creation without stripping out the human side of marketing? What do the best marketers know about the overlap between content, product marketing, and SEO? Camille Trent , Content Marketing Lead at Auror , breaks down what it takes to build stronger B2B content in an AI-shaped world. She shares how marketers can turn transcripts, customer conversations, and internal knowledge into better campaigns, why long-form content still works when it’s sharp and well edited, and how content, product marketing, and SEO are becoming more connected than ever. Camille also digs into the balance between creativity and brand fit, arguing that great content starts with knowing your audience and creating something worth their time.
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