GTM Live · 2026-06-16 · 42 min
NEW on YouTube: Ultimate Guide to Marketing Measurement in 2026 There's no excuse left for not knowing what's driving revenue. The tools are here. The data is here. Operating without the answer has crossed from forgivable into malpractice. In this episode, Carolyn and Amber get into the marketing measurement problem every marketing leader is living with, and the reason it never gets solved. Your rev ops team is skilled, but they're also buried keeping the lights on. And the build-vs-buy reflex defaults to "build," and nobody's counting what the wait actually costs you. Both hosts have lived this from the inside: the end-of-quarter scramble, stitching opportunities together one by one, chasing reps to find out if a lead was ever even worked. They name why it keeps happening and what to do instead.
The Rise and Fall of the MQL - Live Workshop Recording with Jon Miller80 / 100Brand Is Trust: Gong's Udi Ledergor on Marketing in the AI EraHow AI Natives Are Using Claude Code to Rewrite GTM - with Jordan Crawford (Uncut in the Desert)The Pressure B2B Marketing Leaders Don’t Talk About EnoughHow to Make Marketing Influence Defensible to Your CFO