How to Make Marketing Influence Defensible to Your CFO

Episode notes

NEW on YouTube: MQLs are Dead. Here’s What B2B Marketers Should Track Instead You can't be a great marketer if your best work doesn't show up in your data. If you're a marketing leader, you've spent years being measured by "Marketing Sourced" pipeline and revenue. And you've spent just as long watching your other work - your influence, your perception-shaping, your role inside active deals - get written off as fluffy or unmeasurable. A marketing function that can only point to sourced pipeline is telling leadership one thing: we're only good at the last mile: demand capture. But there's a proven way to turn marketing influence into a hard, defensible number - one that proves real business impact and real revenue results to your CFO and board.

• The Rise and Fall of the MQL - Live Workshop Recording with Jon Miller80 / 100
• Brand Is Trust: Gong's Udi Ledergor on Marketing in the AI Era
• What to Do When Your RevOps Team Is the Blocker to Your Marketing KPIs
• How AI Natives Are Using Claude Code to Rewrite GTM - with Jordan Crawford (Uncut in the Desert)
• The Pressure B2B Marketing Leaders Don’t Talk About Enough