
GTM Live · 2026-06-02 · 24 min
In this episode, recorded out in the New Mexico desert at ChiliPalooza, Jordan Crawford makes a blunt case to B2B SaaS: the methodologies you built your career on are about to age out, and the only way through is to get your hands on Claude Code. Jordan's spent his whole job lately doing one thing: teaching clients to work with AI. And what he's found cuts against almost everything sales and marketing teams currently do. What this episode covers: Why the constraint on building things isn't budget or headcount anymore, it's imagination The SDR question every revenue leader is asking today: we went all-in, we see the volume, and we don't know what's working...so now what?