Growth Talks: Growth Marketing Strategies & Insights · 2025-12-16 · 57 min
The fastest-growing brands treat customer insight like a strategy - not just a survey. In this week’s episode of Growth Talks, CMO & Advisor, Matt Gehring joins host Tyler Elliston , founder and CEO of Right Side Up, to unpack what it takes to succeed in your first 90 days as a marketing leader. Drawing from his leadership roles at Dutch Pet , Everlane , and Rothy’s , Matt shares how to map the customer journey, turn post-purchase insights into smart segmentation strategies, and use real-time data to drive repeat purchases. Find out why acting on customer insights early is key to refining your product, aligning your team, and making informed decisions before you scale. ️ Key Takeaways: Start with listening. In your first 90 days as CMO, forget quick wins and shiny tactics. Your real job? Uncover the real issues, gain your team’s trust, and align the org around a shared understanding of success. Smart teams adjust early. When customer insights tell a different story about your product, don’t rush to scale. Hit pause, review feedback, and pivot. Sometimes the smartest move is starting over. Don’t confuse revenue with value.
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