Growth Talks: Growth Marketing Strategies & Insights · 2025-10-14 · 1h 0m
Brand is the promise you make to customers and the experience you deliver every time. In this week’s episode of Growth Talks, Tamara Mendelsohn , former CMO of Eventbrite , joins host Krystina Rubino to share her marketing playbook for building brand value across every touchpoint. From designing scalable growth loops to tracking the metrics that actually matter, Tamara breaks down the core drivers behind Eventbrite’s success and the mindset shift every marketer needs to drive long-term growth. Find out how great marketers align brand and performance teams, choose the right signals, and use curiosity and customer insight to build brands people love. ️Key Takeaways: Connection drives retention. Your funnel should mirror what your customers truly care about. If people don’t see themselves in your brand, you’re missing the real growth opportunity. No silver bullet metric. Monitor brand health by tracking signals like search volume and traffic. When those numbers start to climb, it’s a clear sign you’re building both awareness and intent. Beyond the funnel. Marketers should think in loops, not just stages.
Our Favorite CMO Insights of 2025 | Krystina Rubino68 / 100
Rethinking Your Customer Journey Map | Matt Gehring ( Dutch Pet, Everlane, Rothy’s )
Building the AI-Native Marketing Team | Vanessa Hope Schneider (Descript, Airbnb, Eventbrite)
Rewrite Your Marketing Playbook Using AI | Everett Butler (Lindy, Tesla, Uber)
Unlocking a Product - First Mentality to Fuel Growth | Jordan Hwang (OpenPhone/Quo)