Growth Talks: Growth Marketing Strategies & Insights · 2025-12-02 · 56 min
Every marketing leader should give their team an AI framework for rethinking how they work. In this week’s episode of Growth Talks , Vanessa Hope Schneider, Head of Marketing at Decript, joins host Tyler Elliston , Founder and CEO of Right Side Up, to break down how AI is becoming core to every marketer’s role and what that shift means for how modern teams operate. Drawing on her leadership experience from Airbnb , Eventbrite , and Descript , Vanessa outlines a framework for helping teams adopt AI while preserving the human element that defines great marketing. Find out why learning AI tools and experimenting with real workflows is key to understanding where AI adds value and setting your team up for success. ️ Key Takeaways: Lead with identity. Every disruptive brand starts by tapping into something deeper than function - it connects to pride, purpose, and self-expression. When people see themselves in what you’re building, adoption follows. Try out this AI framework. 1) Use AI to research and synthesize insights, 2) automate repeatable workflows, and 3) connect your tools to create smarter systems that improve efficiency and decision-making. Turn personas into prompts.
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