Growth Marketing Camp · 2024-02-20 · 52 min
With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer. In this Growth Marketing Camp ’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of numerous aspects (& plays) of ABM, including: The steps for building an ABM program from scratch without enormous budget Account-Based Podcasting & how to transform a podcast into a revenue-generating ABM play How businesses can implement efficient and tangible ABM strategies The world of perpetual sales activation plays and how real-time signals can drive conversions and cultivate a steady stream of customers Mason also uncovers the realities of choosing an entrepreneurial journey, especially one that requires overturning conventional marketing methods. Tune in to this episode and uncover how you can illuminate your business with ABM.
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