Growth Machine Marketing Podcast · 2025-05-30 · 1h 5m
When is a social strategy the right way to go and when is SEO the right way? We're joined by Ashley Rector, CEO of Quimby Digital, for a fun convo between agencies about the pros and cons of each of our approaches. We dive into: When we each recommend our clients DON'T use our services Tips for SEO best practices on social media The best ways to use paid ads and social content for lead generation Ashley's unconventional journey to owning an agency How much you should spend on ads What ROI you can expect from social channels and paid ads Creative ways Ashley is using AI for work Show Notes: (1:12) Welcome back to The Content Lab! Joining us today is Ashley Rector, founder of Quimby Digital. (1:42) Ashley shares her pivot from law to creative work and what inspired her to launch her own boutique social media agency. (5:08) Lindsay and Ashley share hesitations they've heard around the word "agency" and why it carries negative perceptions. (6:52) SEO in the context of organic social is often overlooked but increasingly important. We also chat about on-platform vs. off-platform SEO. (10:59) Social media best practices, including testing strategies and optimizing your bio.
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