Growth Machine Marketing Podcast · 2025-05-16 · 1h 18m
What happens when you stumble into content creation, and suddenly thousands of women see their story in yours? In this episode, Nora Schlesinger and Lindsay Rios sit down with Paige Connell, a content creator who built a deeply resonant platform by talking candidly about motherhood, mental load, and the invisible work so many women carry. Paige shares how she unintentionally grew her following, and how she balances authenticity, boundaries, and burnout as a creator. In this episode, we talk about: How Paige grew her platform through authentic content Why "mental load" content resonates so deeply The importance of setting boundaries as a public figure Channel strategy and engaging with your audience What creators need to know about feedback, burnout, and platform strategy Show Notes: (0:52) Joining us today is Paige Connell, a working mother of four whose relatable TikTok and Instagram content resonates with millions. (1:49) Paige talks about the early stages of her content journey. Before she turned content into her full-time job, she started with lurking and posting without intention.
The Creator Economy: When Content Is the Business53 / 100Paid Ads, Social Media, and SEOWelcome to The Content Lab#46 Lessons From a Merger Pt. 2: The Buyer Side#45 Mailbag: Subpar Website, Optimizing for AI, and Selling Your Company