Turning a Niche Newsletter of 30k Subs Into a Full-Time Business

Episode notes

The Growth Vault is LIVE: - “ You don’t need to create for everyone. You need to create for the people who value you most - and they’ll carry your newsletter further than you think." - Matt Johansen, Vulnu.com We sat down with Matt Johansen , creator of the Vulnerable U newsletter (nearly 30,000 subscribers ), to unpack how he’s grown a must-read in the cybersecurity space. Matt has successfully transitioned from working in the cybersecurity space to running a newsletter + content agency business. So we wanted to learn exactly how he's done it. Matt shares how he combines industry expertise with personal storytelling, why B2B creators can command a premium, and what’s working for him across newsletters, sponsorships, and short-form video. If you want to learn how to grow and monetize a niche newsletter, this one’s for you.

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