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Growth In Reverse: Newsletter & Email Growth

The state of email in 2026, growing your list without social media, and new predictions (Creator Science original episode)

Growth In Reverse: Newsletter & Email Growth · 2026-02-18 · 51 min

Episode notes

Get Instant Access to the Growth Vault now >> growthinreverse.com/vault *** In this episode of the GIR Podcast, we're airing "cross-published" episode originally featured on Jay Clouse's Creator Science podcast. Check out the Creator Science podcast here >> *** “If someone can Google what you wrote and get the same thing elsewhere, it’s not differentiated.” - Chenell Basilio Chenell Basilio joins Jay Clouse on Creator Science to break down how she built Growth In Reverse into a thriving newsletter with over 35,000 subscribers. Chenell shares the strategy behind her deep dive format, how she thinks about positioning and differentiation, why focus beats platform sprawl, and how she turned detailed research into sustainable audience growth. Jay and Chenell also discuss monetization, collaboration strategy, audience building, and what it actually takes to build a durable newsletter business.

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