The Newsletter Growth Playbook for 2026 with Matt McGarry

Episode notes

Get Matt's 1,000 Email Subscriber Formula: *** "The way to monetize a small, niche audience is not sponsorships - it’s higher-ticket services." - Matt McGarry, GrowLetter Matt McGarry has helped grow some of the largest newsletters in the world - including The Hustle, Milk Road, and 1440 - to millions of subscribers. But in this conversation, he makes a contrarian case: you don’t need a massive email list to build a highly profitable newsletter business. We dig into why sponsorships are a weak monetization strategy for most creators, how Matt generates $76+ per subscriber from LinkedIn , why short-form video is the most underutilized growth channel for newsletters right now, and how to think about business models before chasing scale. Matt also shares how he’s evolved his own newsletter past 50,000 subscribers , what growth channels are actually working in 2025, and why events, services, and higher-touch offers often beat low-ticket products - especially early on.

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