The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time)

Episode notes

Get 30 proven strategies to grow and optimize your email list FREE >> We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions . Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run - and we break down exactly how to do them right. We get into real-life examples, from simple newsletter swaps to co-created content that drives thousands of subscribers (even when you're the smaller creator). We also talk through common mistakes we’ve made, what to watch out for, and how to build a repeatable system that makes these partnerships easy and effective. If you're feeling burned out by social algorithms or just want more control over your growth, this one’s for you.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• 326: FROM THE TRENCHES / Don't let AI flatten your voice: Human-first content for building your personal brand - with David J. EbnerEARN THE RIGHT with Trevor Young · on Newsletters80 / 100
• The Power of You Encoded Content, with Jodi Kay EdwardsBuilding your LeaderBrand · on Personal branding80 / 100
• How Senior Leaders Use Personal Branding to Control Their Career NarrativeExecutive Careers with Fexingo · on Personal branding75 / 100
• Best of LinkedIn: Social Selling CW 25/ 26Best of LinkedIn: Strategic B2B Marketing · on Personal branding71 / 100
• BTS @ Brighton SEO with Top 50 PPC Expert & BrightonSEO/HeroConf organiserDemand Geniuses: Revenue-Driven B2B Marketing · on Personal branding71 / 100
• Chris Melotti on The AI Trap Hurting SMB MarketingMarketing for SMEs · on Personal branding70 / 100

• How to Build a Successful Paid Community with Jay Clouse87 / 100
• From 78 Emails to 4.7 Million Subscribers: The 1440 Story with Tim Huelskamp88 / 100
• The PACT Formula for Starting Over with Steve Kamb68 / 100
• The Deliverability Mistakes Killing Your Newsletter Open Rates with Alyssa Dulin83 / 100
• 30 Days. 30 Emails. Was it a Mistake?65 / 100