The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time)
Growth In Reverse: Newsletter & Email Growth · 2025-04-23 · 48 min
Episode notes
Get 30 proven strategies to grow and optimize your email list FREE >> We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions . Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run - and we break down exactly how to do them right. We get into real-life examples, from simple newsletter swaps to co-created content that drives thousands of subscribers (even when you're the smaller creator). We also talk through common mistakes we’ve made, what to watch out for, and how to build a repeatable system that makes these partnerships easy and effective. If you're feeling burned out by social algorithms or just want more control over your growth, this one’s for you.
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