The 3-Step Onboarding System Every Newsletter Needs

Episode notes

NOTE: This is a rerun of an episode we published in September 2025. But just because it's a rerun doesn't mean it ain't still a banger - “One of the worst things you can do is send new subscribers to a dead-end thank you page. That kills engagement immediately. " - Chenell We're breaking down the most overlooked (yet critical) part of growing a newsletter: onboarding new subscribers. We'll take you through Chenell's 3-step onboarding process every newsletter creator should have in place - and show how to optimize each for higher engagement, deliverability, and long-term retention. We also tease an advanced 5-step version and share examples from top creators like Katelyn Bourgoin, Tom Alder, and Eddie Shleyner. Whether you’re just starting out or already running a large newsletter, you’ll learn how to avoid common pitfalls and set up onboarding that actually works.

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