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Growth In Reverse: Newsletter & Email Growth

The #1 Newsletter Metric You Need To Pay More Attention To

Growth In Reverse: Newsletter & Email Growth · 2025-10-01 · 44 min

Episode notes

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here - filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. - “I sent this short email - and got over 200 replies - when I usually get maybe 8 to 15. It was wild. " - Chenell In this episode, we're digging into the art (and science) of getting more replies to your newsletter. Why replies? Because we believe (and we're not alone) that replies should be the #1 metric most newsletter creators should be focusing on - even more than open or click rates. We unpack why replies are a powerful signal for deliverability, engagement - even creator mental health - and we share practical strategies for getting more of them. Everything from welcome email tweaks to pattern-interrupt campaigns. And we even highlight our own examples - plus some examples from major newsletter experts like Mario Gabriele’s “Puzzler,” Toby Howell’s gamified email, and Katelyn Bourgoin’s Fri-Yay edition (part of her Why We Buy newsletter).

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