The #1 Newsletter Metric You Need To Pay More Attention To

Episode notes

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here - filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. - “I sent this short email - and got over 200 replies - when I usually get maybe 8 to 15. It was wild. " - Chenell In this episode, we're digging into the art (and science) of getting more replies to your newsletter. Why replies? Because we believe (and we're not alone) that replies should be the #1 metric most newsletter creators should be focusing on - even more than open or click rates. We unpack why replies are a powerful signal for deliverability, engagement - even creator mental health - and we share practical strategies for getting more of them. Everything from welcome email tweaks to pattern-interrupt campaigns. And we even highlight our own examples - plus some examples from major newsletter experts like Mario Gabriele’s “Puzzler,” Toby Howell’s gamified email, and Katelyn Bourgoin’s Fri-Yay edition (part of her Why We Buy newsletter).

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• 326: FROM THE TRENCHES / Don't let AI flatten your voice: Human-first content for building your personal brand - with David J. EbnerEARN THE RIGHT with Trevor Young · on Newsletters80 / 100
• The Power of You Encoded Content, with Jodi Kay EdwardsBuilding your LeaderBrand · on Personal branding80 / 100
• How Senior Leaders Use Personal Branding to Control Their Career NarrativeExecutive Careers with Fexingo · on Personal branding75 / 100
• Best of LinkedIn: Social Selling CW 25/ 26Best of LinkedIn: Strategic B2B Marketing · on Personal branding71 / 100
• BTS @ Brighton SEO with Top 50 PPC Expert & BrightonSEO/HeroConf organiserDemand Geniuses: Revenue-Driven B2B Marketing · on Personal branding71 / 100
• Chris Melotti on The AI Trap Hurting SMB MarketingMarketing for SMEs · on Personal branding70 / 100

• How to Build a Successful Paid Community with Jay Clouse87 / 100
• From 78 Emails to 4.7 Million Subscribers: The 1440 Story with Tim Huelskamp88 / 100
• The PACT Formula for Starting Over with Steve Kamb68 / 100
• The Deliverability Mistakes Killing Your Newsletter Open Rates with Alyssa Dulin83 / 100
• 30 Days. 30 Emails. Was it a Mistake?65 / 100