Lessons From Building a $100M Newsletter Empire - with Sean Griffey of Industry Dive

Episode notes

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here - filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. - “Organic needs to be your biggest channel if you want a real audience that feels connected to you.” - Sean Griffey, Industry Dive You might not have aspirations of building a $100m newsletter empire. Neither did Sean Griffey. But 10 years after cofounding Industry Dive with two peers, Sean and his cofounders sold their newsletter media business for a reported $500 million. We sat down with Sean Griffey, to understand what it took to build a behemoth like they did with Industry Dive, and whether or not Sean is still bullish on the newsletter business model. In our chat, Sean breaks down exactly how they grew Industry Dive - from buying LinkedIn groups to mastering first-party data - and shares what today’s newsletter operators can learn from Industry Dive’s playbook. KEY TAKEAWAYS The real reason Industry Dive launched with five newsletters on day one (and why Sean says they all “sucked” at first).

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