Growth In Reverse: Newsletter & Email Growth · 2025-05-21 · 51 min
Get 30 proven newsletter strategies to grow and optimize your email list FREE >> "There is a strong, undeniable correlation between the number of emails you send and the amount of money you make." - Olly Richards In this episode, Chenell & Dylan chat with Olly Richards - the founder of Storylearning.com and now a fast-growing personal brand - about exactly how he grew his personal brand from $0 and 0 audience to $1.2m and over 18,000 subscribers in 18 months. From his early days as a broke jazz musician to building a multi-million dollar language learning business, Olly walks us through the evolution of his business brain, the intentional pivot into mentorship, and the role of his newsletter in scaling it all. We go deep into his email strategy, the content philosophies behind his newsletter, and how he leveraged high-leverage, low-effort marketing techniques to build a loyal audience - and then turn that audience into over $1.2m in revenue. If you’re building a business around your newsletter or thinking about launching a premium offer, you’ll want to hear how Olly layered mentorship, digital products, and events to create a flywheel that fuels itself.
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