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Index/Marketing/Growth In Reverse: Newsletter & Email Growth
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How CJ Gustafson Grew Mostly Metrics to 60k+ Subscribers & Multi‑Six‑Figures in Revenue

Growth In Reverse: Newsletter & Email Growth · 2025-08-06 · 54 min

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Topics in this episode

Personal brandingemailNewsletters

Episode notes

The Growth Vault is LIVE: - “During my last year as a CFO, I made more money from my newsletter and podcast than my full-time job ." - CJ Gustafson, Mostly Metrics We sit down with CJ Gustafson , former tech CFO and now full-time creator of two newsletters - Mostly Metrics and Looking For Leverage - and a podcast called Run The Numbers . CJ is masterful at taking financial and business concepts and making them wildly entertaining. CJ shares how he went from consulting and private equity to running a high-revenue content business, why he thinks about content like product development, and the systems he’s built to keep ideas flowing. If you’ve ever wondered how to blend expertise, humor, and growth strategy into a newsletter people can’t stop sharing, this episode is packed with insights.

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  • Episode 193: Becoming Iconic with Jen Leigh: The Founder Building a Media Brand for Ambitious WomenDawn of a New Era The Billionaire Brain Podcast · on Personal branding67 / 100
  • #178 Burnout Is Not a Personal Failure (feat. Elizabeth Rosenberg)Lead the People · on Personal branding61 / 100
  • The One Hour Time Investment That Changes Everything: Why You Absolutely Need a Personal Brand (Even if you don't think you do) ft. Vanessa ErrecarteIt's About Time · on Personal branding60 / 100

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