How CJ Gustafson Grew Mostly Metrics to 60k+ Subscribers & Multi‑Six‑Figures in Revenue
Growth In Reverse: Newsletter & Email Growth · 2025-08-06 · 54 min
Episode notes
The Growth Vault is LIVE: - “During my last year as a CFO, I made more money from my newsletter and podcast than my full-time job ." - CJ Gustafson, Mostly Metrics We sit down with CJ Gustafson , former tech CFO and now full-time creator of two newsletters - Mostly Metrics and Looking For Leverage - and a podcast called Run The Numbers . CJ is masterful at taking financial and business concepts and making them wildly entertaining. CJ shares how he went from consulting and private equity to running a high-revenue content business, why he thinks about content like product development, and the systems he’s built to keep ideas flowing. If you’ve ever wondered how to blend expertise, humor, and growth strategy into a newsletter people can’t stop sharing, this episode is packed with insights.
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