Growth In Reverse: Newsletter & Email Growth · 2025-07-16 · 49 min
“I waited to launch my paid newsletter until I had a solid strategy and felt like I’d earned it.” - Tom Orbach, Marketing Ideas Tom Orbach of MarketingIdeas.com - which recently crossed 44,000 free subscribers and over 500 paid subscribers in just the first few days after launching his paid tier - joins Chenell & Dylan to share the exact playbook he used to grow his newsletter and launch the paid version. He became a Substack bestseller within a day of his paid launch! And he did this all while working a full-time job. You'll learn how he engineered a wildly successful Product Hunt launch, and why he delayed monetization for nearly two years. We also dive into the tools he uses, the psychology behind his launch strategy, and how Substack's built-in network helped supercharge his growth after turning on his paid tier. Whether you're at 500 subscribers or 50,000, this episode is a tactical goldmine. PS - Tom is not only smart marketer & newsletter creator, he's also a member of the GIR Pro community → Take your newsletter to the next level with GIR Pro >> KEY TAKEAWAYS Tom shares how he started the newsletter and bought the domain marketingideas.com after selling a viral tool.
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