He spends $1M per month on ads. And makes $50M per year.

Episode notes

Get the FREE Growth Levers Library : growthinreverse.com/growth-levers-library/ *** “Most people underestimate how long it takes for anything meaningful to happen.” - Matt Paulson, MarketBeat Matt Paulson is the founder of MarketBeat , one of the largest independent financial media brands on the internet. What started as a scrappy side project eventually turned into a multi-newsletter business serving millions of investors, driven primarily by search, disciplined publishing, and long-term thinking. In this episode, Matt walks through how MarketBeat grew over time, why newsletters became a central growth lever, how monetization evolved alongside the audience, and what most creators misunderstand about “overnight success.” This is a grounded, reality-based look at building a newsletter business that lasts.

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