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Growth In Reverse: Newsletter & Email Growth

Creators Are Flocking to Substack - but Should You Join Them?

Growth In Reverse: Newsletter & Email Growth · 2025-06-04 · 39 min

Episode notes

“You can pretty much do anything on Substack - which is good and also makes me nervous.” - Chenell Basilio We've seen a wave of creators flocking to Substack over the last month and couldn’t help but wonder... what’s really going on here? In this episode, Chenell & Dylan unpack the why we believe this migration is happening. Are creators just chasing the next shiny thing, or is Substack genuinely offering something new and powerful? We dive into the benefits, red flags, and the not-so-obvious consequences of going all in on the platform. We cover how Substack is evolving from a newsletter tool into a full-blown creator ecosystem, and whether that’s a blessing or curse - or a bit of both? If you've been thinking about launching (or leaving) a Substack, this episode is your guide to making an informed decision - minus the hype.

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