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Growth In Reverse: Newsletter & Email Growth

$9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel.

Growth In Reverse: Newsletter & Email Growth · 2025-09-10 · 1h 1m

Episode notes

Get 30+ video lessons and ideas for optimizing your newsletter: - “All roads point to the email list. " - Sam Vander Wielen, Sam's Sidebar In this episode, we interview Sam Vander Wielen - a lawyer-turned-creator who has sold over $9M in legal templates with a 50k-subscriber newsletter. Sam shares how her motto of "All roads point to the email list" has helped her earn over $9M in total revenue since starting her business in 2017. And she's done it with a small team and a replicable funnel strategy most creators could copy.

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