5 Newsletter Growth Lessons From 2.5 Years of Publishing

Episode notes

“If you spend 80% of your time making incredibly good content, you probably only have to spend 20% marketing it. " In this special episode, we’re bringing you Chenell’s conversation with Darrell Vesterfelt, VP of Growth at Mighty Networks , for a recent Creator Summit. In the chat, Chenell talks about why she started a newsletter - and why she chose a newsletter - way back in December 2022. Chenell and Darrell also dive into the art and science of growing a newsletter from scratch - from picking a topic you’ll never get bored of, to building relationships that fuel growth, to deciding when and how to monetize. If you’re looking for a behind-the-scenes look at how one of the most well-known newsletter growth strategists thinks about audience building, this episode is loaded with ideas you can apply immediately.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• 326: FROM THE TRENCHES / Don't let AI flatten your voice: Human-first content for building your personal brand - with David J. EbnerEARN THE RIGHT with Trevor Young · on Newsletters80 / 100
• How Senior Leaders Use Personal Branding to Control Their Career NarrativeExecutive Careers with Fexingo · on Personal branding75 / 100
• Best of LinkedIn: Social Selling CW 25/ 26Best of LinkedIn: Strategic B2B Marketing · on Personal branding71 / 100
• Episode 193: Becoming Iconic with Jen Leigh: The Founder Building a Media Brand for Ambitious WomenDawn of a New Era The Billionaire Brain Podcast · on Personal branding67 / 100
• #178 Burnout Is Not a Personal Failure (feat. Elizabeth Rosenberg)Lead the People · on Personal branding61 / 100
• The One Hour Time Investment That Changes Everything: Why You Absolutely Need a Personal Brand (Even if you don't think you do) ft. Vanessa ErrecarteIt's About Time · on Personal branding60 / 100

• How to Build a Successful Paid Community with Jay Clouse87 / 100
• From 78 Emails to 4.7 Million Subscribers: The 1440 Story with Tim Huelskamp88 / 100
• The PACT Formula for Starting Over with Steve Kamb68 / 100
• The Deliverability Mistakes Killing Your Newsletter Open Rates with Alyssa Dulin83 / 100
• 30 Days. 30 Emails. Was it a Mistake?65 / 100