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Growth In Reverse: Newsletter & Email Growth

5 Keys To Scale Growth with Lead Magnets

Growth In Reverse: Newsletter & Email Growth · 2026-02-25 · 36 min

Episode notes

Get the FREE Lead Magnet Guide >> growthinreverse.com/leadmagnet Get Instant Access to the Growth Vault now >> growthinreverse.com/vault *** “Lead magnets definitely still work. I think they’re having a resurgence right now.” - Chenell Basilio It took 60 episodes. But we finally dedicated a full episode to lead magnets - what they are, what’s actually working right now, and what’s quietly a waste of time. In this episode, we break down the three lead magnet formats we see winning, why “quick win” matters more than length, and how tactics like comment-to-get and pop-up newsletters can create real growth flywheels. We also talk about when lead magnets don’t make sense (yes, that’s a thing) and the simple promotion step most creators skip that could double the impact of what they’ve already built. KEY TAKEAWAYS The “Trojan horse” that beats the “

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