30 Creators. 30 Days. 3,700+ Subscribers: How She Did It
Growth In Reverse: Newsletter & Email Growth · 2025-05-28 · 42 min
Episode notes
"I thought this would grow my list. It did - but the real win was something else entirely." - Chenell Basilio on her 30 Days of Growth experiment. In this special episode of Growth In Reverse , Chenell & Dylan break down the whirlwind that was Chenell's 30 Days of Growth experiment. What started as a simple idea to improve my cross-promotions quickly snowballed into a full-fledged daily popup newsletter, complete with giveaways, podcast episodes, and a ton of valuable insights. We dive into the gritty details - from the unexpected chaos of daily publishing and coordinating with 30 creators to the strategic plays that made the campaign a success. I also share the raw numbers, what I’d do differently, and how this experience has reshaped my approach to newsletter growth and content creation.
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