Sales & Marketing Alignment: 5 Pillars of a Unified Growth Team

Episode notes

#3 - Only 8% of companies have achieved strong sales and marketing alignment. That means 92% of go-to-market teams are leaving pipeline, revenue, and efficiency on the table — every single day. In this episode, Mandy Hornaday breaks down the five pillars she uses to build real sales and marketing alignment from the ground up: a practical, sequenced framework for creating a unified growth team that works in lockstep from ICP through close. Whether you’re starting from scratch, rebuilding a broken relationship with sales, or looking to take a good partnership to the next level — these five pillars give you a clear path forward.