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Growth Activated | The B2B Marketing Leadership Podcast

How to Build Your Personal Brand with the C-Suite: 10 Strategies That Actually Work

Growth Activated | The B2B Marketing Leadership Podcast · 2025-02-11 · 43 min

Episode notes

#7 - You’re leading a world-class marketing function, delivering real results — and somehow you’re still not in the room where strategy gets made. If you’ve ever been left out of revenue planning, watched your marketing strategy stop short of the boardroom, or wondered how to shift from being seen as a tactical executor to a true business leader — this episode is the one to bookmark. Mandy Hornaday shares 11 practical strategies she’s used throughout her career to build her personal brand with the C-suite, earn a seat at the table, and position marketing as a strategic driver of company growth. From mindset shifts to executive communication frameworks to the one move that gets you into meetings you’re not being invited to — this is the playbook she wishes she’d had earlier.

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