Go-to-Market Science: How to Build an Experimentation Engine That Actually Moves the Needle with Sarah Renner

Episode notes

#34 - Your team is running tests. But are they running the right ones — and do they actually know what they're trying to learn? Most B2B marketing teams test without a clear hypothesis, report on campaigns without asking why results were what they were, and scale pilots that were never designed to produce conclusive reads. Sarah Renner, VP of Marketing Strategy and Analytics at MarketBridge, has spent 20+ years at the intersection of data strategy and go-to-market experimentation — helping B2B companies replace opinion-driven decisions with evidence-based growth models. In this episode, she shares the go-to-market science framework her team has built, why most B2B experimentation fails before it starts, and what it actually takes to build a testing program that produces results you can act on.