Growth Activated · 2025-07-02 · 49 min
#23 - What does it take to build a content strategy that actually drives brand, trust, and pipeline in today’s B2B landscape? In this episode of Growth Activated , I’m joined by Erik Jacobson - founder of Hatch.fm , host of the 95% Content podcast, and content partner to B2B leaders like Chris Walker and Dave Gerhardt. We break down what Content Strategy 2.0 really looks like - and how top B2B brands are using podcasts, LinkedIn, and YouTube to build lasting influence and stay top of mind with future buyers. Inside, we cover: How to turn one 90-minute recording into a full-funnel content engine Why scroll-first content is outperforming traditional SEO (and what that means for your strategy) The ROI of long-game content marketing - and how to talk about it with execs Where AI fits into content creation (and where it goes wrong) How to build thought leadership even if your CEO won’t get on camera If you're a B2B marketing leader looking to scale content without burning out your team - or if you’re ready to build brand equity that lasts beyond the quarter - this episode is packed with tactical insights and mindset shifts you can use right now. Listen in, then go activate growth.
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