Growth Activated · 2026-01-27 · 46 min
#38 - Community-led growth keeps showing up on every B2B growth roadmap - but most teams either confuse it with audience building or give up before it has a chance to work. If you've wondered whether community is actually a GTM strategy or just a feel-good initiative, this episode answers that. Ridhi Singh, founder of 91 Ninjas and a GTM strategist who has worked with 94 B2B SaaS and AI companies globally, joins Mandy Hornaday for a clear-eyed conversation on what community-led growth actually is, who it's built for, and how to build one that drives pipeline - not just engagement. Mandy also brings her own hard-earned perspective, having spent over a decade building Tech in Motion into a 350,000-member tech community across 14 North American markets - so this episode goes beyond theory.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Raising the Brand with Ben Winn, VP Community & Content at FirstMarkRaising the Brand · on Community-led growth84 / 100
Mastering SaaS Marketing - Shane Murphy-Reuter @WebflowMasters of SaaS · on CMO strategy83 / 100
How Glossier Built a Community-First Beauty BrandThe CMO Podcast with Fexingo · on Community-led growth72 / 100
It’s Time To Ditch That Old Marketing Funnel with Georgiana Laudi - Episode #169 The People of Digital Marketing · on Community-led growth68 / 100
Fixing B2B - Why It’s Time to Rethink the Model - Drew NeisserTech Marketing Trends · on Community-led growth67 / 100
The Power of Community with Jared RobinThe European Startup Show · on Community-led growth61 / 100
Work Is Not Finite: Staying Irreplaceable as AI Raises the Bar with Heidi Darling63 / 100The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams70 / 100Stop Running ABM Like It's Demand Gen: How to Build the Real Motion with Brandon Redlinger79 / 100YouTube for B2B: From Zero to Results in 90 Days with Samu Kovacs83 / 100Elevating the CMO Role: Becoming a Chief Market Orchestrator with Matt Heinz84 / 100