AI-Powered Rebrand in 6 Weeks: How CMO Dana Gagnon Relaunched Her Brand & Website with a Tiny Team

Episode notes

#33 - A full brand relaunch and website rebuild in six weeks — with a small team, no agency, and AI doing roughly 60% of the heavy lifting. Dana Gagnon didn't just pull it off. She built a repeatable workflow that other marketing leaders can actually use. Dana Gagnon is CMO at Every, a fintech payroll platform, and a former Pluralsight marketing leader who helped scale the company from 50 employees all the way through IPO. In this episode, she walks through the entire AI-powered rebrand process she ran — from Gong transcript analysis and Claude-built brand voice guidelines, to vibe coding website pages herself and getting 13 core pages of web copy done in a single afternoon. This isn't a theoretical conversation about AI and marketing. Dana shares the exact tools, workflows, and decision-making frameworks she used — including where AI fell short and where human creativity still had to carry the weight.