Growth Activated · 2024-12-27 · 32 min
#2 - Most marketing plans don’t fail because of bad ideas. They fail because they’re disconnected from the business goals that actually matter - or they get abandoned by February. In this episode, Mandy Hornaday walks through the six-step strategic marketing plan framework she uses with every client: a proven process for building a plan that earns executive buy-in, aligns tightly with business goals, and actually gets executed. Whether you’re building your first strategic marketing plan or rebuilding one that’s been collecting dust, you’ll leave with a clear process, practical tools, and the confidence to lead your planning cycle like an operator.
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