
Grow Your Business and Grow Your Wealth · 2026-08-12 · 25 min
What happens when the bank suddenly eliminates your line of credit and you still have profitable real estate deals waiting to close? Jay Conner, known as The Private Money Authority, joins Gary Heldt to explain how losing his bank funding during the 2009 financial crisis led him to discover private money. Within 90 days, Jay raised more than $2.1 million without relying on banks, mortgage companies, or hard money lenders. Jay shares how real estate investors can educate potential private lenders, structure secured lending opportunities, and fund both property purchases and renovations. He also explains why investors should never lead with a desperate pitch for money and how private funding can provide greater confidence when making offers. Listeners will learn: How private money differs from banks and hard money lenders Why investors should offer an opportunity instead of pitching a deal How promissory notes and real estate collateral protect private lenders Why Jay limits borrowing to 75% of the property’s after-repaired value How self-directed retirement accounts may be used to fund real estate deals About Jay Conner Jay Conner is known as The Private Money Authority.