The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Startups & Founders/Greenroom Central
Greenroom Central artwork

The Hard Way is The Easy Way - Summer School Shorts [143]

Greenroom Central · 2024-09-09 · 16 min

0:00--:--

Key moments - from our scoring

Substance score

9 / 100

Five dimensions, 20 points each

Insight Density2 / 20
Originality2 / 20
Guest Caliber1 / 20
Specificity & Evidence2 / 20
Conversational Craft2 / 20

As part of her summer book review series, Sarah Pfaffer breaks down Rory Vaden's "Taking the Stairs," positioning it as essential reading for early-stage entrepreneurs and anyone feeling stuck. The book's central metaphor contrasts taking the stairs (doing hard things consistently) with taking the elevator (seeking easy buttons), using layered storytelling from Vaden's own entrepreneurial journey to make foundational concepts stick. Key themes include embracing struggle to build resilience, the "Be the Buffalo" principle of running toward problems rather than away from them, focusing exclusively on what you control as an action, and setting boundaries as tools within your control. Pfaffer particularly highlights how the book uses relatable narratives - including the children's book companion "Be the Buffalo" - to make abstract personal development principles tangible. She recommends it both for late teens and early-twentysomethings starting their entrepreneurial journey and as a grounding reminder for experienced operators who've drifted from basics. The episode also reveals Pfaffer's reading system: consuming books via Audible while walking her dog Max, capturing notes via voice memo to reflect on key takeaways, and plans to record book reviews immediately after finishing rather than batching them.

Key takeaways

  • →Consistent small choices and discipline compound over time - taking the stairs beats seeking shortcuts, a principle especially critical in early entrepreneurial stages.
  • →Running directly into problems (like buffalo in storms) gets you through them faster than avoiding them, building resilience and character through embracing difficulty.
  • →Focus your energy on actions entirely within your control, not outcomes influenced by external factors like sports results or others' behavior.
  • →Boundaries are commitments you set that require nothing from others - they're tools you control unilaterally, from physical space management to when you leave conversations.
  • →Even visibly successful entrepreneurs followed hard paths with identical struggles, making it dangerous to assume success came easily and critical to remember foundational principles even after progress.

Topics in this episode

Boundary-settingAudibleentrepreneurial mindsetTaking the Stairs (Rory Vaden)Be the Buffalo (Rory Vaden)Personal development principlesDiscipline-buildingControl and locus of controlResilience and character-buildingEntrepreneur magazine

Questions this episode answers

What is the main concept behind Rory Vaden's "Taking the Stairs"?

The book contrasts taking the stairs - doing hard work consistently - with taking the elevator (seeking easy shortcuts), teaching how small, consistent choices build discipline and lead to achieving your goals and dreams.

What is the Buffalo and Cow story Rory Vaden uses in his books?

Buffalo run straight into storms (toward problems), getting through them faster by working with the storm's direction, while cows run away and stay in the storm longer - a metaphor for facing difficulty head-on rather than avoiding it.

Who should read "Taking the Stairs" by Rory Vaden?

It's ideal for anyone feeling stuck, early-stage entrepreneurs, late teens and young adults entering entrepreneurship, and experienced operators needing reminders of foundational principles - it works for both beginners and seasoned professionals.

What does Rory Vaden say about controlling outcomes versus effort?

The book emphasizes focusing exclusively on actions under your control rather than results influenced by external factors, and setting boundaries as commitments that require nothing from others but still remain entirely in your control.

Does Sarah Pfaffer recommend the children's book companion to "Taking the Stairs"?

Yes, she highly recommends "Be the Buffalo," Vaden's children's book, as it breaks down the same concepts in an accessible way suitable for ages 4-8 and effectively teaches the core principles to younger audiences.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

2 / 20

The episode is almost entirely filler - tangents about moving, road trips, dog walking, and parenting Instagram reels - with only a shallow, surface-level recap of well-worn personal development platitudes. There are no novel, non-obvious claims relevant to B2B operators.

he goes through a handful of principles that you probably have heard in other personal development books
developing the ability to kind of meet those struggles head on builds resilience and character

Originality

2 / 20

Every idea presented - embrace the suck, run toward the storm, focus on what you can control - is recycled standard-issue personal development content with no contrarian angle, no first-principles reasoning, and no fresh B2B application.

he goes through a handful of principles that you probably have heard in other personal development books
the whole concept of the book is taking the stairs. You know, like doing the hard things versus taking the elevator

Guest Caliber

1 / 20

There is no guest - the host explicitly chose not to do interviews for the summer and delivers a solo book review. From a B2B practitioner standpoint, the transcript demonstrates no deep operational expertise.

I decided not to do interviews for you this summer
next week I will be back in real time with you doing interviews or solos. We'll see what I decide to put in place

Specificity & Evidence

2 / 20

There are no named companies, metrics, dollar figures, or concrete data points anywhere in the episode; the host even forgets details of her own mid-episode example, underscoring the absence of specificity.

I can't remember what this, the game was
I wanna say beginner end of all of these concepts

Conversational Craft

2 / 20

This is an unfocused solo monologue with no interviewing, no follow-up questions, and no structure - the host freely digresses from the book review into her reading routine, parenting reels, and summer logistics for several minutes.

I am going to record them like right when I finish reading them because then it'll be easier for me to go deep on my favorite parts
I also keep open my notes app on my, my iPhone and I have a note titled with the book's title

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker A87%
  • Speaker B13%

Most-used words

book23easy9taking8summer7buffalo7control7read6keep6hard5notes5stairs5concept5storm5excellent5event5entrepreneur4

Episode notes

Ever felt like you were just going through the motions? Listen now to hear how aligning your dreams with purpose can bring more joy and fulfillment, not just for you, but for everyone around you. Join the Linchpin Nation community, a free, modern, discussion forum, exclusively for Greenroom Central listeners, that will have a profound impact on the way you look at events in your business. Join free at linchpinnation.com Subscribe: Apple | Spotify | Google | YouTube | iHeart Find Sarah: Instagram: @sarahfejfar YouTube: @sarahfejfar LinkedIn: /sarahfejfar Resources: Join the FREE Linchpin Nation Community Get the FREE Guide: 107 Ways to Fill Your Next Event Additional Resources: Take the Stairs: 7 Steps to Achieving True Success by Rory Vaden Be The Buffalo by Rory Vaden

Full transcript

16 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: It is so easy to forget the basics and also so easy to see someone on the COVID of Entrepreneur magazine and be like, oh, my gosh, must have been so easy for them. And then to read the book and be like, and it wasn't. They had the same struggles and they did the hard things, and that's what it takes in order to keep going and do the thing that you want to do.

Speaker B: How are entrepreneurs like us daring bravely to build a stage, ditch the sweatpants, and step up to the mic? How do we create our own transformative events so we can get our message

Speaker A: out into the world in a bigger

Speaker B: way that's not only profitable, but it's actually something we can be proud of? That's the question, and the answers are inside this podcast. My name is Sarah Pfaffer. Welcome to green room central.

Speaker A: Okay, for the next few months, this podcast is gonna be a little different. I, spoiler alert. Am moving this summer, which is gonna be so fun. And we're taking our sixth annual Favor family road trip summer road trip. And so because of all that, I knew my life was gonna be crazy. And so I decided not to do interviews for you this summer. But. But what I wanted was for you to still get a fresh Hot now episode every single week. So I decided to look at my Audible and my, uh, Amazon or my Apple Notes app, which is where I take notes on every book that I've read and put together a book review series for you. And each week I'm gonna bring you a new book that I love and recommend. And hopefully you'll find something in here that you wanna pick up. So, without further ado, here's this week's book. This is going to be fun. We're going to talk about Rory Vaden's book, Taking the Stairs.

Speaker B: And.

Speaker A: And I'm also probably gonna sneak in a pitch for his children's book, Be the Buffalo as well. Cause it's definitely related. Today we're gonna talk about Taking the stairs. I think it's for anybody who's feeling stuck, or I think it's for anyone who knows that they're destined to be an entrepreneur and is in the early stages. I think this is for you. So what Rory does inside this book is lay a super solid foundation of the core personal development principles, if you will, or, uh, core pillars that are just necessary if you want to achieve success.

Speaker B: And

Speaker A: the whole. This is the whole concept of the book is taking the stairs. You know, like doing the hard things versus taking the elevator, doing, like, the easy button. And how our small and consistent choices build that discipline, muscle, and stack to lead to the achievement of our goals and dreams that we've got for ourselves. So he goes through a handful of principles that you probably have heard in other personal development books. But the benefit of picking up, taking the stairs is obviously you're gonna get Rory's opinion. And so if you enjoy his content and his style, then you definitely wanna get this one, because he's got. He does a really good job of weaving stories from each stage on his journey into the book to really help you grasp each concept. So there's super core, like, basic concepts, like, kind of embracing the suck, if you will. The concept of things just, yeah, it's gonna be hard and we have to do it anyways. And developing the ability to kind of meet those struggles head on builds resilience and character. I think this part of the book is when he talks about the whole buffalo. And I think it's buffalo and cow story, where it's. I think, as the story goes. And this is. It's in his children's book, Be the Buffalo, which you should also get a copy of. If you have little ones. It helps break it down in a way that they get it. But it's like this concept where you. If there's a storm coming, the cows run away from it. You know, if it's moving, like, west, east, cows run east, but buffalo run west. They run straight into the storm. And so cows are constantly followed by the storm and in the storm longer. And buffalo, by running straight into the worst of it, get through it faster because they're running the opposite way that the storm is moving, kind of working. Working with it, you know.

Speaker B: And

Speaker A: so there's a lot of stories like that in the book that, you know, if. If there's a concept in this kind of entrepreneurial, personal development space that hasn't landed for you yet, it might be a good idea to pick this one up so that you are able to see it in a different light and just, like, it lands. So he also covers motivation. He covers. I really like this part about, like, focusing on what you control. Just another reminder that. Of what it looks like to have things in our control versus not in our control and to, uh, be just constantly reminded of, like, we. We have to shift our mindset to, uh, focusing on taking the actions that are under our control. I was working with a client recently, and they made this offhand comment about how they were congratulating their child after a sports game for. Oh or no, before the Sports game. They said, hey, we'll, we'll, we'll do some sort of like reward action after the game for, you know, I don't know if it was like baskets scored or goals scored or whatever. And I was like, well, I don't know if that's exactly an action they can control. It would be better if we. Because what if they have like an amazing goalie or, you know, basketball defense, whatever the. I can't remember what this, the game was, but I was like, I think we have to praise for effort. I think we have to praise for things that are controllable by us and us alone. And I think it's easy to forget that in everyday things that there's a specific set of activities that we control exclusively and it does not matter what other people say. This isn't in the book, but it's reminding me right now. I watch this. I follow a lot of parenting, um, gurus on Instagram and one of the ones I follow shared this reel this week about boundaries, about how a boundary is something that we set that requires someone else to do nothing. And I think the example she gave was, so next time we go into the elevator, I'm gonna stand between you and the buttons so that you aren't able to push all the buttons because, like the kid like loved to get in the elevator and push all of the buttons. And we're uh, like, next time we get together and you start kind of demeaning the way that I'm dressing or acting, I will leave the room. It requires the other person to do nothing. And that like a boundary is something we get to control. And so this book was a great reminder of that. Lots of case studies, super practical tips, and I think it's for you. Like I said, if, if you feel stuck, it's, it's also something to have in your back pocket. If you're like, okay, there's someone in my life that needs the basics and they needed explained by someone who's been, is very accomplished in business as an entrepreneur and tells it to you straight, like, yes, it's going to be hard and yes, you still have to do it. Like maybe for your, your late teens, early 20s child going into entrepreneurial endeavors. I think this would be an excellent fit. It's, I think it's on the, like the very, I wanna say beginner end of all of these concepts. And so there's a lot of people I run into where they're just, yeah, just getting started and they need a foundation. This is an excellent Excellent. Excellent choice. And for those of us who have been around the block, also excellent reminders inside of here because it is so easy to forget the basics and also so easy to see someone on the COVID of Entrepreneur magazine and be like, oh my gosh, must have been so easy for them. And then to read the book and be like. And it wasn't. They had the same struggles and they did the hard things. And that's what it takes in order to keep going and do the thing that you want to do. So that is taking the Stairs by Rory Vaden. Also, pick up a copy of his Be the Buffalo children's book. You won't regret it. I think that one would be especially useful in that. Was it like kind of the 4 to 8 range? Probably age range? What else? Oh, that's it. That's the end of our summer school shorts series for the summer of 2024. So next week I will be back in real time with you doing interviews or solos. We'll see what I decide to put in place. But our little summer school book series comes to a close here and. But I think I'm not gonna stop doing book reviews. But I think what I'm gonna do going forward is I am going to record them like right when I finish reading them because then it'll be easier for me to go deep on my favorite parts. I don't know if I've shared, but the way that I read is on Audible. Of course, you know that. But then what I also do at the same time is. Cause I'm usually reading while I'm walking the dog in the morning. I'm the chief dog walker of Max. And so we just get up and we walk usually between the hours of 7 and 8. And during that time I've already decided that what happens is I like I'm reading the book that I've got on Edible and that's next in line. And I also keep open my notes app on my, my iPhone and I have a note titled with the book's title and the, like the day that I start it and the author. And then I just either voice note or uh, or use uh, like the speak to text feature. Cause I'm usually walking and holding a leash and holding the phone and then I just speak in my notes. And then that's been helpful to just be able to reflect back on what I liked from the book. I. So I want to keep recording these for you. But um, what I'm going to do going forward is record them right when I finish and then I probably will save them up for times when like this summer we were moving, been on a big long road trip. So yeah, that's that. If you've got a book that you just read that you think I should read, let me know because I want to hear it. All right, take care. Thanks for hanging out with me today, making an outstanding rest of the day. Take care.

Speaker B: Thank you for listening to the Green Room Central podcast. If you loved this episode, then please take a screenshot on your phone and post it to Instagram. And be sure to tag Arafe and let me know why you liked it and what you'd like to hear or who you'd like to hear from in the future that'll help me know what

Speaker A: to create for you.

Speaker B: The number one thing I'm asked by CEOs whether it's their first event or their 20th is Sarah, how do I get more butts in seats? And so I put together a guide for you. Head over to fillingevents.com for your free copy of 107 Ways to Fill your event. I want to help you quickly master event marketing and fill your events, even if you've never done it before. I've scoured the online business world and found 107 of my favorite strategies working right now to fill your next in person or virtual event. Create the event promotion plan you need from these easy to implement customizable strategies for free over@fillingevents.com I appreciate your commitment to leveling up and learning the mindset and strategy of live events. Keep going, Keep learning. If you want more, head over to greenroomcentral.com for show notes and all the links from today's episode.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • The Two Silent Killers Destroying Sales Careers (And How To Beat Them) | EP25 | Jessica WilliamsI Used To Be Crap At Sales · on Boundary-setting86 / 100
  • Win at Work and Succeed at Life with Michael HyattBuilding a Business that Lasts · on Boundary-setting65 / 100
  • The Power of Emotional Neutrality with Alyssa McMastersThe Business Development Podcast · on Boundary-setting60 / 100
  • Episode 142 | Five Years of Advice from the Best in the BusinessTexas Family Law Insiders · on Boundary-setting60 / 100
  • 88. Bad Guy or Badass Leader? When Leadership Feels Like a RiskThe Balanced Leader · on Boundary-setting52 / 100
  • Episode 5: Nice vs Kind Leadership: Why Being "Nice" Can Undermine Your TeamLeadership & Management Reset Podcast · on Boundary-setting49 / 100

More from Greenroom Central

All episodes →
  • Crafting a Life You Love - Summer School Shorts [142]
  • More Leads, More Profits: The Volume Game - Summer School Shorts [141]
  • Crafting Irresistible Offers: The Playbook - Summer School Shorts [140]
  • Blueprint to Your Best Year Yet - Summer School Shorts [139]
  • Ask Better Questions: The Secret to Great Coaching - Summer School Shorts [138]
Explore the best B2B Startups & Founders podcasts →
All Greenroom Central episodes →