Global B2B Marketing Podcast with Scott Owen Kuberski · 2026-01-27 · 11 min
The traditional B2B SEO playbook isn’t just outdated - it’s becoming a liability. While most marketers are still chasing blue links and stuffing keywords, the "Intelligence Engine" has already moved the goalposts. In this episode, Scott Kuberski breaks down why the "keyword chase" is dead and how to build a content ecosystem that AI can’t help but reward. We dive into the shift from reactive to Predictive SEO, the power of topic clusters, and why your "human-in-the-loop" is the only moat you have left. If you aren't building for the world of 2026, you aren't just losing rank - you’re becoming invisible.
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