Why AEO Matters More Than SEO Now - 20 MINUTES #21
20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast · 2026-01-19 · 33 min
Episode notes
Most SaaS teams are still optimizing for clicks while search is moving to answers. In this episode, the Noco team breaks down what Answer Engine Optimization actually means for B2B SaaS and why traditional SEO thinking no longer holds up. The conversation focuses on how AI-driven search changes visibility, attribution, and demand capture, and what founders and CMOs need to adjust right now to stay discoverable. Key insights : Why ranking links matters less when users get answers directly. How AEO shifts content strategy from traffic to visibility and trust. What structured content and clarity actually enable in AI search systems. How SaaS teams should rethink performance measurement beyond clicks. Chapter overview: (0:00) Why search behavior is changing (2:30) What AEO actually means for B2B SaaS (6:10) The limits of classic SEO thinking (10:45) Structuring content for AI answers (15:40) Measuring visibility when clicks disappear (18:30) Practical takeaways for founders and CMOs Hosted by Yar and Ian from Noco.