Getting to Aha! with Darshan Mehta · 2025-11-21 · 36 min
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making. Discover the common pitfalls in understanding insights, the importance of structured data, and how AI can balance creativity with market relevance. Stephen also discusses his book, “The Consumer Insights Revolution,” co-authored with industry leaders, which serves as a playbook for brands looking to digitize their insights. Tune in to gain valuable insights into the future of market research and the collaboration between human creativity and AI! Stephen Phillips is the Founder of Zappi and Chair of the MRS Sustainability Council. As a pioneer in the insights industry, Zappi empowers creators globally by leveraging data and AI to enhance market research capabilities.
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