[Greatest Hits] The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant

Episode notes

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. Millie Tadewaldt is the founder and CEO of Brilliant, a company specializing in personalized corporate gifting. Brilliant wants to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients, leading to the establishment of a successful concierge corporate gifting and branded merchandise company. Before founding Brilliant in 2015, Millie worked in various roles across different industries, including business development, product management, and operations. She worked at AngelList, co-founded CakeStyle, and served as Managing Director at Sandbox Industries. KEY TAKEAWAYS While serving as a managing director at Sandbox Industries, Millie had a bad experience ordering branded merchandise, which sparked the idea for Brilliant. The idea was to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients.

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