[Greatest Hits] The Future of Higher Ed Marketing: Personalization & Authenticity with Carrie Phillips - Getting to Aha! with Darshan Mehta

Topics in this episode

Higher education marketing Digital marketing Communications strategy higher ed brand management educational marketing insights

Episode notes

In this Greatest Hits episode of Getting to Aha! , host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni. Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, with over a decade of experience in higher education marketing. She transitioned from television media to digital marketing and specializes in brand development, crisis communications, and strategic messaging. Her data-driven approach to personalization and student engagement has earned national recognition. A thought leader in the field, Carrie pioneers innovative marketing strategies while mentoring the next generation of communications professionals in higher education.