[Greatest Hits] From English Major to EdTech Leader: John Jorgenson’s Transformative Journey - Getting to Aha! with Darshan Mehta

Topics in this episode

AI in education Marketing Strategies Educational Technology Solutions K-12 Education Marketing Branding in Education

Episode notes

In this Greatest Hits episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective - a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education. John Jorgenson is the Chief Marketing Officer at Cambium Learning Group, where he champions innovative strategies to share the company’s transformative impact on education. With over 25 years of experience, John has led creative and strategic marketing initiatives across K-12 and EdTech. A Purdue University graduate, his career spans roles at Cengage Gale, Earthwatch Institute, and Carnegie Learning.