Get More Sales & Leads Using SEO by Brandon Leibowitz

The episode covers real SEO concepts (backlink authority, long-tail keyword strategy, conversion rate optimization) but at a beginner survey level, with large stretches of off-topic conversation about Vision Pro, Black Mirror, and the guest's ancestry eating into substance time. A few practical nuggets exist but the insight-per-minute rate is low.

“making sure your footer, your copyright is updated. Because right now it's 2024, but it's February 2024 and still some of my clients have 2023 at the bottom of their website”

“if you're ranking for that keyword and a lot of people come to your website are just hitting that back button, is that not a good user experience”

The episode recycles the most well-worn SEO talking points - backlinks are votes, be patient, don't keyword-stuff, niche down - with no contrarian framing, no first-principles argument, and no fresh perspective that would surprise anyone who has spent a weekend reading about SEO.

“Google is just a robot, and you have to feed them as much information as possible to let them know that you're trustworthy, you're relevant, you're credible”

“SEO is more long term play. Social media is a great way to just get in that market”

Brandon is a genuine practitioner with 17 years of hands-on SEO experience and real agency work, which gives him credibility, but he is running a small SMB-focused shop and the only notable client name dropped (GE) is mentioned in passing with zero substantive detail.

“I've worked with lots of, well, not lots of, uh, but Fortune 100 companies like General Electric”

“Been doing that since 2007”

A handful of concrete data points exist (Facebook 5% organic reach, Panda/Penguin 2011, ChatGPT going public November 2022) but there are no client outcome metrics, no ranking timelines with actual numbers, and no named case studies beyond vague GE name-dropping.

“if you have a hundred likes on your Facebook page and you post on Facebook, only five out of those hundred people will see what you post”

“Penguin and Panda updates came up in like 2011 where they really looked at backlinks and content”

The host asks a few genuine, specific questions (the 5% clarification, the DIY pitfall question, the platform question) but repeatedly derails into lengthy off-topic tangents - family heritage, Black Mirror, Vision Pro, iPhone history - and never challenges a single claim the guest makes.

“I know this is totally off topic, but I believe it's like, uh, you have Jewish roots with that name”

“Remember that one episode, uh, I can't remember the name, but it's the story of this, this woman who wants to get her social ranking high enough”