
Hosted by Trond Arne Undheim
The Futurized podcast goes beneath the trends, tracking the underlying forces of disruption in tech, policy, business models, social dynamics, and the environment. Futurist Trond Arne Undheim, PhD, author, investor, and serial entrepreneur, interviews smart people with a soul.
184 episodes · publishes weekly · latest 2024-10-29 · ~49 min/episode
Rank
#3509
Substance
59.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#3509 of 6182
Substance
Top 57%
outscores 43% of the index
Futurized ranks #3509 on The B2B Podcast Index with a substance score of 59.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Faisal is a legitimate senior practitioner - Head of Global Security Products at Johnson Controls with prior multi-business leadership at Panasonic - giving him credible operating experience in a relevant domain. However, he does not reveal insider data, proprietary lessons, or a point of view that only his position would afford.
Averaged across 1 recently scored episode, with cited evidence.
The episode contains a handful of genuinely useful frameworks - the 80/20 commercial-off-the-shelf vs. last-mile customisation point and the data-layer vs. hardware-layer distinction - but these are buried in a lot of high-level category description, pleasantries, and generic AI/cloud boosterism. The density of non-obvious insights per minute is low.
“80% is open source algorithms anyway, so then it's the last 10, 15, 20% of fine tuning of that data”
“back five, 10 years ago you could buy a commercial off the shelf access control video system, a physical security system and install it and be done. Today your needs are probably 80% met by a uh, commercial off the shelf product”
The episode largely recycles well-worn industry narratives - AI is transforming everything, cloud enables scalability, silos must be broken down, data is the new oil. The reframing of 'control' as 'user experience' is a mild reframe but not a developed argument; no contrarian or first-principles thinking surfaces.
“It starts with data. It starts with good quality data being able to collect all this information and create repositories”
“AI by itself is not going to change things, it's how it gets applied on top of the data”
Faisal is a legitimate senior practitioner - Head of Global Security Products at Johnson Controls with prior multi-business leadership at Panasonic - giving him credible operating experience in a relevant domain. However, he does not reveal insider data, proprietary lessons, or a point of view that only his position would afford.
“an opportunity came up at Johnson Controls to head up their global security products”
“we are in some of the world's largest airports. So I have a good sense of the level of integration we have”
The guest offers plausible use-case examples across airports, hospitals, data centres, stadiums, and rail, and gives rough proportional figures (80/20 splits, four or five operators monitoring hundreds of cameras), but there are zero hard market metrics, named customers, revenue figures, or deployment timelines - all of which would have elevated the episode substantially.
“you have hundreds of points, cameras that are being looked at at a given time and you have four or five people monitoring those”
“in data centers you need very controlled access, not just into the perimeter of the facility, but also when you're inside, to the racks, to the specific racks”
The host covers a reasonable breadth of angles - ethics, workforce, market expansion, interoperability - and occasionally introduces mild friction (the 'control is a negative word' observation), but he consistently allows the guest to land unchallenged platitudes, never presses for numbers or counter-examples, and opens with an off-topic donut anecdote that eats several minutes.
“Now um, not to be difficult, but the word control by many people, obviously if you're being controlled is a negative word”
“is there any relations between uh, your then uh, foray into security and this donut business?”
2024-10-29
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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