FULL COMP · 2026-05-19 · 34 min
What if the biggest mistake in your business model is having a fixed address? Most operators spend their careers fighting for foot traffic. Michael Russo went the other direction. As the Chief Growth Officer of Wild Bill’s, he bought a veteran-founded craft soda brand and scaled it into a 60-wagon franchise popping up at over 500 events a year nationwide. In this conversation, we get into why going where your customers already are is more scalable than trying to attract them, how to fail with discipline instead of just failing fast, and why direct customer conversations will teach you more than any analytics dashboard. If you're rethinking your revenue model or looking for a smarter path to scale, this one is worth your time. To learn more about Wild Bill’s and their franchise opportunities, visit drinkwildbills.com . _________________________________________________________ Today's episode was
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