FULL COMP · 2026-08-11 · 41 min
What if the new customers you keep chasing are the reason your restaurant isn't growing? Ryan Volberg has spent more than two decades building the tools restaurants actually needed, from the first cloud POS to earned wage access. Now, as founder of Guestologie, he's attacking the most expensive blind spot in hospitality: the anonymous guest who walks in, gets seated, and leaves without anyone realizing they could have been a regular. In this conversation, we get into why frequency beats acquisition every time, why status is the cheapest loyalty tool you own while discounts are the most expensive, and how to grow revenue from the guests already sitting in your dining room. If you're spending to fill seats instead of keeping the right ones, this one earns its time. That's Ryan Volberg. To learn more about Guestologie and how they help restaurants see and keep their highest-value guests, visit guestologie.com .
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