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Index/Ops/FULL COMP
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Ads Are Losing Power in Restaurants: Patrick Noone on Building a Content Engine Instead

FULL COMP · 2026-04-07 · 40 min

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Topics in this episode

hospitality industryRestaurant Successrestaurant business strategiesrestaurant profitabilityindependent restaurant growth

Episode notes

What if the real reason your restaurant marketing isn’t working has nothing to do with your ads? Patrick Noone thinks most brands are solving the wrong problem. As a marketing leader at Slim Chickens, he’s watched restaurants pour money into advertising, discounts, and promotions, only to discover they still can’t clearly explain who they are or why guests should care. In this conversation, Patrick breaks down the shift from advertising to content, why most restaurants fall into the discount trap when they lack real attribution, and how strong brand positioning becomes the foundation for every campaign that actually drives traffic. If your marketing feels like throwing spaghetti at the wall, this conversation will reset how you think about growth. To learn more about Slim Chickens and how the brand is expanding its global footprint while rethinking restaurant marketing, visit slimchickens.com . _________________________________________________________ Today's episode was

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • The Bar Owner’s Budget Blueprint: How to Build Predictable ProfitThe Bar Business Podcast · on hospitality industry
  • AI and other key trends changing hospitality in 2026 with Wouter GeertsMatt Talks Hospitality: Real conversations for innovative hoteliers · on hospitality industry
  • Fighting Summer Hunger: Hospitality Leaders Feeding Millions through Innovative StrategiesThe Hospitality Hangout · on hospitality industry
  • Hospitality is Dying - Here's How to Profit From ItIt’s Not You · on Restaurant Success
  • Inside Azul Fuego: How a Family Rebuilt a Restaurant - and a DreamRadical Hospitality Show · on hospitality industry

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  • Adam Weisblatt: How Smaller Restaurants Win
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