Founders Unplugged · 2025-07-09 · 51 min
Sponsored by FounderCatalyst If you're raising capital in the UK, don’t do it without them. Get 5% off their services → The Truth About Startup Hiring: What Founders Get Wrong w/ Alper Yurder - Part Two How do startups get hiring so wrong - so often ? In Part Two of this brutally honest conversation, Alper Yurder (founder of Forte, ex-Flowla) returns to explore why early-stage hiring fails, when AI hurts more than it helps, and what founders can do to build real sales leadership - without burning bridges. In this episode: Why AI can't replace human nuance in sales coaching How over-automating demotivates reps What early-stage founders get wrong about hiring The danger of outsourcing core problems too soon Building GTM teams around learning, not just equity Pro bono work, fractional leaders & sustainable scaling The human cost of broken promises in startup culture This is a must-listen for any founder building a GTM engine, hiring their first sales lead, or trying to balance AI tools with real leadership.
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